Brand Strategy Blog

Business Focus

Business Focus

The top reason most branding efforts fail is the lack of strategy that unifies creative efforts with a solid business strategy framework. At BrandLabs, we align all of the actions, designs, and communications of a brand through a unified strategy. We refine your brands purpose, its core values, its strategy and positioning, its archetype, and its name – and connect it all back to a business strategy. As your branding agency, we focus on helping you answer the three most important questions:

-Why does your brand exist? This is the most fundamental question, the core operating principle. Why do you do what you do, why should the audience follow, why will they believe and why will they engage?
-Who will be rewarded by your product? Who are the people in your club, who shares your passion, and who is most likely to believe in your product and passionately carry your message forward.
-How will you communicate with your brand champions? How will they be informed, how will you reach them and most importantly, how easily can those inspired by your brand champions find you? We call it – “findability.”

At BrandLabs, we will evaluate your business on a 360 swivel and look at all the aspects that may impact your branding goals, and strategy. Our team will inspire you, our team will prototype and test often, and our team will help you connect to your target audience while differentiating your brand from competition. Most importantly, we will align your branding objectives with a strategy geared towards growing your market share and increasing bottom line. Brand loyalty will follow.

Back Work With Us

Sign up for our Brand Strategy newsletter

Data Confirms Vaping to be Safe Alternative to Smoking

Data from a new study compared e-cigarette vapor to cigarette tobacco smoke confirm that there is no evidence to support that vaping products propagate cancer. A new study conducted by BioReliance compared tumor promotion from e-cigarettes and cigarettes by using the...

Read More

China UnionPay: first US Card Launch Event in NYC

12On April 29, BrandLabs in collaboration with 9.8 Group partner agency Global NY has held the main launch event for China UnionPay - the largest bank card organization in China. On this groundbreaking day, UnionPay has become the first Chinese...

Read More

Air Samples Confirm Secondhand Vapor Harmless

Results from a recent air sample confirm that the amount of  toxic substances present in air where vaping is taking place are insignificant.   Air sampling throughout vape shops has been conducted by the California Department of Public Health. The project...

Read More

We'd love to hear from you...

Work with us
  • Home
  • Case Studies
  • Approach
  • We Are Different
  • Our Clients
  • Methodology
  • Agency Services
  • The Branding Blog
  • Contacts
Call us Email us Directions