Brand Strategy Blog
20 Years Experience
20 Years Experience
With 20+ years of experience, BrandLabs has a proven track record of helping brands generate results both abroad and in the US. Our Founder, Sasha Aksenov, brings substantial expertise in fields as diverse as brand strategy and design, research and insight, digital solutions, marketing programs, retain merchandising, and much more. Almost every member of team BrandLabs has one point operated his or her own business – contributing an incredible amount of know-how and experience to every client project and immersing fully in the work we do for clients.
Equipped with years of experience and an open mind, our team always starts with developing the most value-driven business case and strategy for our clients before embarking on any campaign. Over the years we’ve worked for some of the most exciting companies in the world – from medical marijuana startups to Fortune 500 companies. Our clients come from diverse industries that include technology, education, retail, finance, beverages, vaping, luxury, travel, and more. Some are large and well-known brands, while others are smaller companies at the beginning of their growth. What they have in common is a desire to push boundaries, challenge conventional thinking, explore new models and develop new products and services, as well as unwavering trust in the experience and know-how of the BrandLabs team.
Our work has been recognized for excellence in some of the most prestigious competitions in the world. It’s great to receive recognition, but what we really care about is making a business difference for our clients, which is why many keep coming back to us.
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Data Confirms Vaping to be Safe Alternative to Smoking
Data from a new study compared e-cigarette vapor to cigarette tobacco smoke confirm that there is no evidence to support that vaping products propagate cancer. A new study conducted by BioReliance compared tumor promotion from e-cigarettes and cigarettes by using the...
China UnionPay: first US Card Launch Event in NYC
12On April 29, BrandLabs in collaboration with 9.8 Group partner agency Global NY has held the main launch event for China UnionPay - the largest bank card organization in China. On this groundbreaking day, UnionPay has become the first Chinese...
Air Samples Confirm Secondhand Vapor Harmless
Results from a recent air sample confirm that the amount of toxic substances present in air where vaping is taking place are insignificant. Air sampling throughout vape shops has been conducted by the California Department of Public Health. The project...
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