Brand Strategy Blog
Arnaud Dumas De Rauly
Brand Labs’ consistency in delivering a brand strategy has given purpose to our Alfaliquid e-liquid collections. Conveying emotion is a difficult task, but one made possible by Brand Labs flexibility and involvement every step of way. Their team leadership has been fully dedicated to the discovery process helping us identify what creates brand loyalty in a green field market. Their competitive awareness was off the charts to the point where they were giving us competitive insights.”
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Data Confirms Vaping to be Safe Alternative to Smoking
Data from a new study compared e-cigarette vapor to cigarette tobacco smoke confirm that there is no evidence to support that vaping products propagate cancer. A new study conducted by BioReliance compared tumor promotion from e-cigarettes and cigarettes by using the...
China UnionPay: first US Card Launch Event in NYC
12On April 29, BrandLabs in collaboration with 9.8 Group partner agency Global NY has held the main launch event for China UnionPay - the largest bank card organization in China. On this groundbreaking day, UnionPay has become the first Chinese...
Air Samples Confirm Secondhand Vapor Harmless
Results from a recent air sample confirm that the amount of toxic substances present in air where vaping is taking place are insignificant. Air sampling throughout vape shops has been conducted by the California Department of Public Health. The project...
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