Brand Strategy Blog

Data Confirms Vaping to be Safe Alternative to Smoking

Data from a new study compared e-cigarette vapor to cigarette tobacco smoke confirm that there is no evidence to support that vaping products propagate cancer.

A new study conducted by BioReliance compared tumor promotion from e-cigarettes and cigarettes by using the in vitro Bhas 42 cell transformation assay. This study, funded by British American Tobacco was published in Environmental and Molecular Mutagenesis, measured cigarette emissions from a king size cigarette with a tobacco blend using a cellulous acetate filter with an ISO tar yield of 9.4 mg. On the other end, it measured vapor emissions from a Vype ePen that had a closed modular system, a rechargeable battery, and a replaceable cartridge with 18mg/mL of nicotine. This study, the first of a series of tests currently funded by British American Tobacco, is comparing the biological impacts of e-cigarettes to conventional cigarettes.

Now the question remains: how many more need to be completed before the findings are accepted? Similar studies have been completed by Public Health England with one by British American Tobacco. This study found that vaping was between 95-99% safer compared to smoking. Data taken from this latest research noted that cigarette smoke contained cancer-promoting agents while e-cigarettes did not. So what does this mean? That e-cigarettes are safer than combustible counterparts.

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Data Confirms Vaping to be Safe Alternative to Smoking

Data from a new study compared e-cigarette vapor to cigarette tobacco smoke confirm that there is no evidence to support that vaping products propagate cancer. A new study conducted by BioReliance compared tumor promotion from e-cigarettes and cigarettes by using the...

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China UnionPay: first US Card Launch Event in NYC

12On April 29, BrandLabs in collaboration with 9.8 Group partner agency Global NY has held the main launch event for China UnionPay - the largest bank card organization in China. On this groundbreaking day, UnionPay has become the first Chinese...

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Air Samples Confirm Secondhand Vapor Harmless

Results from a recent air sample confirm that the amount of  toxic substances present in air where vaping is taking place are insignificant.   Air sampling throughout vape shops has been conducted by the California Department of Public Health. The project...

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