Brand Strategy Blog
CDC Claims on Secondhand Vapor Exposure Unsubstantiated
The Centers for Disease Control and Prevention (CDC) recently published data pertaining to the dangers associated with secondhand vapor, but their claims about toxicity and exposure went unsupported. In a study conducted by the CDC, published in the journal Preventing Chronic Disease, researchers...
Cole-Bishop Legislation Still Alive and Kicking
Cole-Bishop legislation is still alive. This piece of groundbreaking, bipartisan legislation has survived the tumultuous political landscape of the current American Congress. Vaping advocates the world over can breathe a sigh of relief knowing that their current battle is not over yet....
Air Samples Confirm Secondhand Vapor Harmless
Results from a recent air sample confirm that the amount of toxic substances present in air where vaping is taking place are insignificant. Air sampling throughout vape shops has been conducted by the California Department of Public Health. The project...
Data Confirms Vaping to be Safe Alternative to Smoking
Data from a new study compared e-cigarette vapor to cigarette tobacco smoke confirm that there is no evidence to support that vaping products propagate cancer. A new study conducted by BioReliance compared tumor promotion from e-cigarettes and cigarettes by using the...
NZ Study Confirms PHE Figures
Data from the latest New Zealand study supports figures previously published in 2016 by Public Health England, showing vaping to be 95% safer than traditional smoking. In a study authored by researchers Jinsong Chen, Chris Bullen and Kim Dirks from...
NY State Senator Promotes Legislation with Inaccurate Facts
A state senator from New York has proposed legislation banning e-liquid flavors, legislation based on inaccurate facts. In New York, vaping products have been on the defense. Proposals were submitted in favor of banning discount coupons for vaping products. After...
U.S. Vape Advocacy: Modern Legislative Priorities
The GOP is currently taking its new agenda out for a stroll, an agenda of sweeping deregulation and economy policy. It is thanks to Republican senator Tom Cole and Democratic senator Sanford Bishop that demands of displeased and hardworking Americans have been...
Misleading E-Cigarette Headlines
Headlines in Nature journal implicate e-cigarettes in a study on nicotine impacts and cultured smooth muscle-like cells, and many readers are being misled. A new scientific article [1] hit the pages of Nature with some rather alarming information about e-...
Certified Reference Material Being Used to Improve E-Liquid Quality
Independent quality checks have been conducted for e-liquids to confirm what is written on labels, whether it is the same as what was written in samples. Researchers have answers that help paint a better picture of the future issues for e-liquids. ...
VTA Director Support Vaping in Indiana
National Legislative Director of the Vapor Technology Association (VTA), Tony Abbound, has testified in support of vaping before the Indiana State Senate’s Judiciary Committee. Tony Abbound, the National Legislative Director of the Vapor Technology Association, has addressed a committee in...
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