- Potbotics
- PotBot visual strategy
- Medical Marijuana
- United States
- General Market
- http://www.potbotics.com
Challenge
BrandLabs was approached by a rather unorthodox client – a biotechnology startup in the newly minted medical cannabis industry. The challenge was to develop visual and brand strategy for the San Francisco and New York based company — one that communicated its mission of elevating the cannabis industry to higher medical standards by streamlining the prescription, cultivation, and consumer selection process. Business objectives included positioning and branding the company as a leader in medical cannabis innovation, driving investor leads and interest, and launching the company’s initial product – the PotBot Medical Cannabis Recommendation Engine.
Strategy
BrandLabs set to work creating a turnkey brand identity for PotBotics, covering a wide scope of online and offline applications, including motion identity, marketing collateral, full website redesign, and entire user experience and interface for the company’s first product. BrandLabs explored and tested multiple design direction with the target audience prior to choosing one that worked with each target demographic – patients, consumers, and investors. BrandLabs integrated PotBotics’ core values into a bold and multifaceted brand identity, which included 2 websites, a mobile and web application, marketing collateral, event stationary, social media content, and a branding strategy reflective of the company’s communication goals.
Result
The new brand identity was launched at the 2014 East Coast Cannabis Business Summit at the Marriott Marquis Times Square in NYC, attracting a constant stream of media coverage as well as capturing the eye of potential partners and investors. Throughout the next 18 months, the brand attracted hundreds of accredited investor leads through the corporate website, thousands of newsletter subscribers and social media followers, and more than 40 feature stories in publications such as the New York Times, Financial Times, Newsweek, Wall Street Journal, Fortune, Forbes, and VentureBeat. In 2015, PotBotics was the listed as one of the top seven technology companies in cannabis, and was the feature brand in an Inc Magazine feature entitled “The Audacious Rebranding of the Marijuana Industry.” The company’s first product, co-produced by BrandLabs, has over 40,000 users.
- Potbotics
- PotBot visual strategy
- Medical Marijuana
- United States
- General Market
- http://www.potbotics.com
Challenge
BrandLabs was approached by a rather unorthodox client – a biotechnology startup in the newly minted medical cannabis industry. The challenge was to develop visual and brand strategy for the San Francisco and New York based company — one that communicated its mission of elevating the cannabis industry to higher medical standards by streamlining the prescription, cultivation, and consumer selection process. Business objectives included positioning and branding the company as a leader in medical cannabis innovation, driving investor leads and interest, and launching the company’s initial product – the PotBot Medical Cannabis Recommendation Engine.
Strategy
BrandLabs set to work creating a turnkey brand identity for PotBotics, covering a wide scope of online and offline applications, including motion identity, marketing collateral, full website redesign, and entire user experience and interface for the company’s first product. BrandLabs explored and tested multiple design direction with the target audience prior to choosing one that worked with each target demographic – patients, consumers, and investors. BrandLabs integrated PotBotics’ core values into a bold and multifaceted brand identity, which included 2 websites, a mobile and web application, marketing collateral, event stationary, social media content, and a branding strategy reflective of the company’s communication goals.
Result
The new brand identity was launched at the 2014 East Coast Cannabis Business Summit at the Marriott Marquis Times Square in NYC, attracting a constant stream of media coverage as well as capturing the eye of potential partners and investors. Throughout the next 18 months, the brand attracted hundreds of accredited investor leads through the corporate website, thousands of newsletter subscribers and social media followers, and more than 40 feature stories in publications such as the New York Times, Financial Times, Newsweek, Wall Street Journal, Fortune, Forbes, and VentureBeat. In 2015, PotBotics was the listed as one of the top seven technology companies in cannabis, and was the feature brand in an Inc Magazine feature entitled “The Audacious Rebranding of the Marijuana Industry.” The company’s first product, co-produced by BrandLabs, has over 40,000 users.
Call us
Email us
Directions