Brand Strategy Blog

Brand Labs NY launches a Social Media Platform exclusively for The Department of Education of the City of New York

Brand Labs NY in partnership with Soni Consultants announced the launch of StarTchr – the nation’s first social platform designed specifically for educators of dance, music, theater, and visual arts. Commissioned with private funds and managed by the New York City Department of Education’s Office of Arts and Special Projects, the platform is a hybrid technological solution based on a Partner Learning Management Platform and rooted in social media best practices. StarTchr meets the high demands of today’s arts educator. It provides a unique set of tools to share, support, collaborate, and grow upon best practices. The platform also intends to serve as a pertinent resource for school administrators. Using StarTchr as a conduit of support will give administrators access to integral tools to effectively supervise the multiple components of quality arts education.

“This is an exciting time for arts education in New York City. A renewed commitment to the arts has not only triggered several arts initiatives but has also provided teachers of the arts a dynamic yet pragmatic professional learning experience around teacher effectiveness. Arts teachers who place a high value on connection, collegiality, and professional learning now have the opportunity to support one another and engage in peer dialogue and exchanges to deepen pedagogical practices thanks to a first-of-its kind social learning platform.” says Pascal Licciardi, Director of Teacher Development in the Arts, Office of Arts and Special Projects of the New York City Department of Education.

StarTchr is now available to select arts teachers. By early next year it will be made available to all arts educators across New York City’s public school system. With the early engagement numbers surpassing all estimations we hope to see continued adaptation and expansion within the New York City Department of Education.

 

Back Work With Us

Sign up for our Brand Strategy newsletter

Data Confirms Vaping to be Safe Alternative to Smoking

Data from a new study compared e-cigarette vapor to cigarette tobacco smoke confirm that there is no evidence to support that vaping products propagate cancer. A new study conducted by BioReliance compared tumor promotion from e-cigarettes and cigarettes by using the...

Read More

China UnionPay: first US Card Launch Event in NYC

12On April 29, BrandLabs in collaboration with 9.8 Group partner agency Global NY has held the main launch event for China UnionPay - the largest bank card organization in China. On this groundbreaking day, UnionPay has become the first Chinese...

Read More

Air Samples Confirm Secondhand Vapor Harmless

Results from a recent air sample confirm that the amount of  toxic substances present in air where vaping is taking place are insignificant.   Air sampling throughout vape shops has been conducted by the California Department of Public Health. The project...

Read More

We'd love to hear from you...

Work with us
  • Home
  • Case Studies
  • Approach
  • We Are Different
  • Our Clients
  • Methodology
  • Agency Services
  • The Branding Blog
  • Contacts
Call us Email us Directions