Brand Strategy Blog
CDC Claims on Secondhand Vapor Exposure Unsubstantiated
The Centers for Disease Control and Prevention (CDC) recently published data pertaining to the dangers associated with secondhand vapor, but their claims about toxicity and exposure went unsupported. In a study conducted by the CDC, published in the journal Preventing Chronic Disease, researchers...
Cole-Bishop Legislation Still Alive and Kicking
Cole-Bishop legislation is still alive. This piece of groundbreaking, bipartisan legislation has survived the tumultuous political landscape of the current American Congress. Vaping advocates the world over can breathe a sigh of relief knowing that their current battle is not over yet....
Air Samples Confirm Secondhand Vapor Harmless
Results from a recent air sample confirm that the amount of toxic substances present in air where vaping is taking place are insignificant. Air sampling throughout vape shops has been conducted by the California Department of Public Health. The project...
Data Confirms Vaping to be Safe Alternative to Smoking
Data from a new study compared e-cigarette vapor to cigarette tobacco smoke confirm that there is no evidence to support that vaping products propagate cancer. A new study conducted by BioReliance compared tumor promotion from e-cigarettes and cigarettes by using the...
NZ Study Confirms PHE Figures
Data from the latest New Zealand study supports figures previously published in 2016 by Public Health England, showing vaping to be 95% safer than traditional smoking. In a study authored by researchers Jinsong Chen, Chris Bullen and Kim Dirks from...
NY State Senator Promotes Legislation with Inaccurate Facts
A state senator from New York has proposed legislation banning e-liquid flavors, legislation based on inaccurate facts. In New York, vaping products have been on the defense. Proposals were submitted in favor of banning discount coupons for vaping products. After...
U.S. Vape Advocacy: Modern Legislative Priorities
The GOP is currently taking its new agenda out for a stroll, an agenda of sweeping deregulation and economy policy. It is thanks to Republican senator Tom Cole and Democratic senator Sanford Bishop that demands of displeased and hardworking Americans have been...
Misleading E-Cigarette Headlines
Headlines in Nature journal implicate e-cigarettes in a study on nicotine impacts and cultured smooth muscle-like cells, and many readers are being misled. A new scientific article [1] hit the pages of Nature with some rather alarming information about e-...
Certified Reference Material Being Used to Improve E-Liquid Quality
Independent quality checks have been conducted for e-liquids to confirm what is written on labels, whether it is the same as what was written in samples. Researchers have answers that help paint a better picture of the future issues for e-liquids. ...
VTA Director Support Vaping in Indiana
National Legislative Director of the Vapor Technology Association (VTA), Tony Abbound, has testified in support of vaping before the Indiana State Senate’s Judiciary Committee. Tony Abbound, the National Legislative Director of the Vapor Technology Association, has addressed a committee in...
BrandLabs Develops Brand Identity for Keynote Benefits
Keynote Benefits, a New York City based consulting firm specializing in group benefits and financial wellness, unveiled its new online identity and digital presence, designed by Brand Labs NY, a 9.8 Group company. Keynote Benefits works with companies to minimize risk, optimize...
Recap: Aflaiquid USA at SFATA Conference 2016 in Miami
Reflecting on the #AlfaliquidUSA inaugural show at the #SFATA Conference Miami... Well, in a nutshell - the market HAS turned since 8/8. This was an eye opening and quite a refreshing change of pace; the usual "looney tunes" brands, loud music and stage t-shirt...
First reactions: Cloudride Collection
At first sight the collection is superbly impressive, the packaging and overall presentation suggests its’ importance and certainly implies quality, the attention to detail is superb. The actual blends/flavors are quite unique and stand out substantially compared to the market...
Why some vape brands will survive FDA regulation
August 8th, 2016 brought the day that vaping advocates have long been dreading. The FDA issued new regulations that would treat e-cigarettes essentially like regular cigarettes and make products too expensive to buy and take thousands of small companies in the...
Marketing Emerging Destinations: How to Brand?
By definition, tourism is the most global of all industries. To ensure a successful branding campaign behind your destination, marketers must understand the needs, wants and purchase intents of potential visitors across continents and cultures. As marketers today, we face...
Harvard Studies Distorting Facts
A recent study published by Harvard One thing needs to be clarified with regard to scientific studies: There is a serious issue among American scientific journals and publications today to try and narrow down information into digestible single lines. The...
The Audacious Rebranding Of Marijuana
While stuck in the criminal sector under, marijuana never had room for professional design and branding. The goofy stoner images and pot-leaf decals became the de-facto brand of marijuana in the public eye. Product packaging was limited to “baggies” and...
50 Shades of Genius
By now you have seen the new short featuring Mikhail Baryshnikov and Lil Buck in a fierce dance-off. It’s definitely a marketing masterpiece hitting all of the right chords in the symphony of neuro-branding. It’s different, it’s visual, it’s intense,...
Brand Labs NY launches a Social Media Platform exclusively for The Department of Education of the City of New York
Brand Labs NY in partnership with Soni Consultants announced the launch of StarTchr – the nation's first social platform designed specifically for educators of dance, music, theater, and visual arts. Commissioned with private funds and managed by the New York...
Leveraging User Generated Content in Travel & Tourism
Summertime is almost upon us, and much to the excitement of children around the world (and fear for many parents) that means vacation time. Hotels, airlines, travel websites, cities and destinations are gearing up for what is likely to be...
China UnionPay: first US Card Launch Event in NYC
12On April 29, BrandLabs in collaboration with 9.8 Group partner agency Global NY has held the main launch event for China UnionPay - the largest bank card organization in China. On this groundbreaking day, UnionPay has become the first Chinese...
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