In May of 2009 several of BrandLabs' medical clients with offices throughout the five boroughs and specialties ranging from physical therapy to internal medicine and cardiology were joined under a single umbrella to market their services to the extreme sports communities of the tri-state area. Thus ProSport Wellness was born and launched at the first in history Maloof Money Cup NYC where PSW was positioned as the official first aid and medical team. BrandLabs comissioned NYC skateboarding stars to represent PSW at Maloof. Furthermore, considering the skateboarding community demographics we joined forces with MetroPlus - a subsidized medical insurance provider. The PSW launch was a tremendous success which immediately placed the brand in the hearts and minds of NYC skateboarders, skate fans and their families. Today PSW is the authority on all medical related issues for this community - from daily medical advice to first aid support at every skateboarding event in NYC.