Meest
Meest US is a B2C and B2B shipping company with fantastic service to Russia, the Ukraine and other FSU countries that all prefer to speak different languages but consume the same media. BrandLabs was challenged to develop an ad that would work regardless of language barrier. Thus the "Parcels by Air" concept was born. It has been one of the longest running campaigns in Meest’s history - it worked across three continents for almost two years - in print, outdoor and online.
Promotion of their air postal service
Ukrainian version of the print ad
Outdoor

Print ad 2011

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